Intern Anker
This campaign was developed for the eufy division of Anker Innovations, a global smart home brand focusing on security, cleaning robotics, and home automation. I led the visual development of the DTC landing page for the German market, where my responsibilities included:
Responsibilities
Conducting quick competitive research to identify category-specific visual patterns for German consumers.
Selecting featured products aligned with campaign goals and pricing strategy.
Designing the entire landing page layout in Figma, establishing hierarchy, UI rhythm, and modular components for frontend implementation.
Creating the key visual from scratch: environment blocking, camera angle, object composition, lighting adjustments, rendering updates, and final color/retouch work.
Producing all promotional assets required across pages (DTC phases, Amazon brandstore, SB/SD ad units, all-over ads, EDM kits, sizing templates, etc.).
Accurate Recognition and Obstacle Avoidance
