Product design for Bright Check Sponsored by Cedars Sinai
Bright Check is a preventative-health brand created with Cedars-Sinai to make cancer screening feel clear, approachable, and culturally attuned for Korean Americans 50+. Through warm visual language and simplified touchpoints, the brand reframes screening from a fearful medical task into an empowering part of everyday wellness.
BrightCheck is a service design initiative addressing cancer-screening disparities in Los Angeles’ Koreatown, sponsored by Cedars-Sinai. The project builds an end-to-end experience that guides community members from little or no awareness of screening to confidently taking action and scheduling an appointment.
